IBA BUYING GROUP EXCLUSIVE PARTNERSHIP
The UK’s Only Customer Acquisition Technology for Independent Electrical Wholesalers
Revolutionary AI-powered customer acquisition technology exclusively for IBA members. The only buying group providing national chain-level sales capabilities whilst preserving independence.

AI Automation Consultant Announces Exclusive IBA Partnership
Revolutionary Customer Acquisition Technology Exclusively for IBA Members
AI Automation Consultant, the UK’s leading provider of customer acquisition automation for electrical wholesalers, announces an exclusive partnership proposal with the IBA.
This groundbreaking collaboration offers IBA members unprecedented access to enterprise-level sales technology at substantially reduced rates.
The partnership positions IBA as the only electrical wholesale buying group providing members with systematic customer acquisition capabilities, creating a unique competitive advantage in the UK market.
Exclusive IBA Member Pricing Structure
Substantial Savings Available Only to IBA Members
Now this is going to sound crazy, but we’re deadly serious.
We’re offering IBA members exclusive access to our Customer Acquisition Suite at 63% off the normal prices.
Our comprehensive customer acquisition technology normally costs £12,500+ in the first year.
For IBA members? Starting at just £4,561.
That’s an £8,000+ saving exclusively for IBA members.
IBA Member Single-Location Package
Perfect for independent electrical wholesalers seeking systematic growth
Standard Market Price: £3,000 setup + £797/month
£997 setup +
£297/month
Tender AI automated tender monitoring and bid preparation
Authority Builder Pro for electrical industry expert positioning
Lead Gen Engine for systematic prospect identification
Geographic territory protection within IBA network
Monthly IBA member-exclusive training sessions
Dedicated account management support
ROI performance guarantee
First Year Investment: £4,561
Investment recovered with one additional £5,000 electrical contract win
IBA Member Multi-Location Package
Designed for regional electrical wholesalers with multiple branches
Standard Market Price: £5,000 setup + £1,497/month
£1,997 setup + £499/month
All single-location package benefits included
Multi-branch coordination dashboard
Unified performance reporting across locations
Location-specific content and lead generation
Enterprise-level account management
Advanced analytics and benchmarking tools
Quarterly executive performance reviews
Priority input on new feature development
First Year Investment: £7,985
Investment recovered with one additional £12,000+ electrical tender win
⚠️ Limited Availability:
This exclusive pricing is restricted to the first 50 IBA founding members only.
Geographic protection ensures only one member per town/city gains access.
Registration operates on a first-come, first-served basis.
Strategic Benefits for IBA Buying Group and Members
Why this partnership transforms IBA’s market position and delivers substantial benefits
to both the organisation and member electrical wholesalers and suppliers
🏆 IBA Becomes the Leading Technology-Forward Buying Group
No other electrical wholesale buying group, including ANEW, AWEBB, or Fegime UK, can offer equivalent technology advantages to its members. This creates a unique market differentiator for IBA membership recruitment and retention.
💷 Massive Member Value Enhancement
IBA members save £8,000-£15,000 annually on customer acquisition technology, often exceeding their total annual IBA membership investment. This substantially increases the return on investment for IBA membership.
🎯 Geographic Territory Protection
Exclusive access limited to one IBA member per town/city creates protected competitive advantages within each geographic territory, preventing internal competition between IBA members.
📈 Measurable Revenue Growth for Members
Independent electrical wholesalers typically see £100,000-£500,000+ additional annual revenue growth, significantly strengthening their business performance and loyalty to IBA membership.
🤝 New Revenue Stream for IBA
IBA receives 2% ongoing commission on all member technology subscriptions, creating a new revenue stream worth £20,000+ over the three-year partnership period.
🛡️ Sustainable Competitive Advantage
The three-year exclusive partnership agreement creates an unbreakable competitive moat that other buying groups cannot replicate or compete against.
Proven Results
Independent Electrical Wholesaler Case Studies
Real performance improvements from UK electrical wholesale businesses using our customer acquisition technology suite
(anonymised for confidentiality)
Regional Multi-Location Electrical Wholesaler Success
Business Profile: £8 million annual turnover, 4 branches across the Midlands region
Primary Challenge: Inconsistent sales performance across locations, losing tenders to national electrical chains
Technology Solution: Complete Customer Acquisition Suite with multi-location coordination
“We maintained our personal service advantage, but now compete systematically like the national chains. This technology has been a complete game changer for our electrical wholesale business.”
— Managing Director
Specialist Lighting Electrical Wholesaler Transformation
Business Profile: £3.5 million turnover, single location, lighting product specialist
Primary Challenge: Losing opportunities to larger electrical competitors, perceived as a commodity supplier
Technology Solution: Tender AI tender automation plus Authority Builder Pro expert positioning
“People now recognise us as THE lighting experts in our regional area. We’re no longer competing primarily on price with other electrical suppliers.”
— National Sales Manager
Family-Owned Electrical Wholesale Growth Story
Business Profile: £2 million turnover, 25-year-established family electrical business
Primary Challenge: Next generation seeking growth whilst preserving traditional family business values
Technology Solution: Phased implementation beginning with Lead Gen Engine systematic prospecting
“We’re experiencing faster growth than ever before, but we’re still the same trusted family electrical business our customers rely on. The perfect combination for our business.”
— Owner
Technology Suite
Comprehensive Customer Acquisition Solutions
Three integrated modules for complete sales automation designed specifically for electrical wholesalers, distributors, and manufacturers
Authority Builder Pro:
Expert Positioning Platform
AI-generated thought leadership content for electrical industry expertise with automated LinkedIn and industry publication management. Expert positioning strategies for electrical market credibility and professional reputation building across digital channels.
Lead Gen Engine:
Systematic Prospect Generation
Intelligent monitoring of electrical projects and developments across the UK with automated prospect research and qualification processes. Decision-maker identification and contact database building with qualified lead scoring and pipeline management tools.
Tender AI:
Automated Tender Management System
Comprehensive monitoring of all UK electrical tender opportunities with AI-powered bid preparation using electrical industry-specific templates. Automated compliance checking for electrical sector requirements with success rate tracking and continuous optimisation.
Frequently Asked Questions
Common Questions from Wholesalers and Suppliers
About AI Automation Consultant
We’re the electrical industry’s technology specialists
Launched in 2025 by Paul Nightingale, we’re the UK’s first company built exclusively for electrical wholesalers who want to compete with the big chains like CEF, Rexel, Screwfix, Edmundson, or YESSS without losing what makes them special.
Paul’s got 20+ years in electrical sales and knows exactly what independent businesses face. That’s why we don’t do generic solutions… everything we build is designed specifically for electrical wholesalers, by successful people with time served in the industry at senior levels.
Our mission is simple: to give independent electrical businesses the same systematic customer acquisition power as national chains, while maintaining the personal service that makes you brilliant.
We’ve helped 200+ electrical wholesaler branches, specialist distributors, and manufacturers across the UK win more work, save time, and grow systematically. Now we’re bringing that same advantage exclusively to IBA members.
No generic tools. No one-size-fits-all. Just technology that actually works for electrical businesses.
Register Interest
Secure Founding Member Status
Limited opportunity: only 25 founding member positions available. This exclusive partnership opportunity is restricted to the first 25 IBA members who register interest.
🚨 Geographic Protection:
Once your town/city is allocated, no other IBA member can access the same competitive advantage.
Strictly on a first-come, first-served basis.
For IBA Leadership: Let’s discuss how this exclusive partnership enhances member value whilst creating additional revenue streams
For IBA Members: Fancy a chat to see if this makes sense for your business?
No obligation, just a conversation.